Larry King Tips: Why you should be growing your Social Media in the Digital Age

Cal Fussman (Co-host of Breakfast with Larry) shared a story I couldn’t even dream of in my day. 

A few years back, a young girl (eighteen, nineteen) wanted to write for magazines but didn’t have any experience. So she called Cal and asked for help. He asked for clips and she didn’t really have any; he asked for experience, but she didn’t have that either. So the best he could offer was saying, “how about you create a Youtube channel and talk about what you know?”

Next thing you know, she’s talking about makeup on the internet and she’s got hundreds-of-thousands of subscribers and the big magazines are begging her to write for them.

Why? Built she built an audience of listeners. Listeners are valuable, and publishers and producers want to reach them. She created a platform for herself. You can, too.

See, I had no roadmap to get on the radio when I was nineteen. There were walls built around my dreams and I found my way in through a chance encounter with an executive on the streets of Manhattan.

Now there is a roadmap: create great content and a bit of cache and you got it.

You have a lot more ways to connect with people than I did. If you want it bad enough, you’ll get in there.

Getting Started: Creating Your Platform

When creating your program, ask yourself:

• What am I trying to accomplish?
• Who am I trying to reach?
• Why do I want to connect with them?

These questions are going to point you in the right direction.

Nowadays, you don’t need to be an everyman. You can make a very good life talking very directly to a very specific audience. Think about what you know. What is reflexive and honest to you is frictionless.